Dear Kia Enthusiasts,
Today, we bring you exciting news from the automotive world, specifically highlighting Kia’s stellar performance in the Total Cost of Ownership Benchmark analysis by Frost & Sullivan. In their latest report, India’s top Growth Advisory Company revealed that Kia’s best-selling innovations – the Seltos and Carens – offer the lowest maintenance expenses in both diesel and petrol variants. Let’s delve into the details.
Carens Takes the Lead:
Kia Carens has emerged as the frontrunner in the family mover segment, showcasing the most economical maintenance costs for both petrol and diesel variants. According to the research findings, the Carens offers maintenance costs 21% and 26% lower than the segment average for petrol and diesel variants, respectively. This makes it an outstanding choice for modern families, combining affordability with a premium driving experience.
Seltos Shines in Petrol:
The ever-popular Seltos from Kia continues to impress, particularly in the petrol variant category. The Seltos petrol variants boast the lowest maintenance costs in their segment, delivering a remarkable 17% savings over the industry average. For those seeking a cost-effective yet stylish and reliable ride, the Seltos stands out as an excellent choice.
Sonet Holds Its Own:
Adding to Kia’s triumph, the Sonet has been recognized for having the best maintenance cost in the Compact SUV segment. The report states that Sonet’s Petrol and Diesel variants’ Maintenance Costs are 16% and 14% lower than the segment average, respectively. This positions Sonet as a top contender for those in search of a compact SUV without breaking the bank on maintenance expenses.
Kia’s Commitment to Excellence:
Mr. Hardeep Singh Brar, National Head of Sales & Marketing, Kia India, expressed his thrill at being recognized by Frost & Sullivan for providing value-driven mobility solutions. He emphasized that choosing a Kia is not just a wise decision for today but an investment for the future. The brand’s commitment to premiums, unmatched maintenance, and residual costs within their segments is evident, making Kia models a valued purchasing decision for customers.
Kia India’s Journey:
Briefly, let’s touch upon Kia India’s remarkable journey. Since commencing mass production in August 2019, Kia India has consistently delivered innovative products and services, culminating in the launch of five vehicles for the Indian market – the Seltos, the Carnival, the Sonet, the Carens, and the EV6. The brand has a widespread network of 432 touchpoints across 213 cities, reflecting Kia’s dedication to strengthening its footprint across the country.
In conclusion, these reports by Frost & Sullivan solidify Kia models as some of the most value-for-money products in their respective segments. Kia’s commitment to offering class-leading products with the best technology, design, and quality, along with globally acclaimed aftersales services, makes them a wise and compelling choice for consumers.
Stay tuned for more updates on Kia’s journey to redefine the driving experience!
